This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and ...

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best ...

This book will cover topics such as The basics of Google analytics and GA4 Setting up Analytics accounts on WordPress, Shopify, and other platforms The major differences between Google Analytics(UA) and GA4 accounts How to leverage customer ...

In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, ...

And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization.

This beginner-friendly guide demystifies Google Analytics, breaking down complex concepts into easy-to-understand terms.

Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover ...

This book offers clear explanations of practical applications drawn from the real world.